“Half-price wings on Tuesday's deal is driving customers into stores, but chicken prices are at an all-time high. The more wings they sell at half price, the more money they lose.”
♫
Said on Business Wars
“Front half of the product just had computers you could try… back half devoted to experiences… theater, tables, Genius Bar, kids area.”
B2B Go-To-Market Leaders · Apple Store Creator Ron Johnson on How He Helped Steve Jobs Solve Apple's GTM Problem
Play from 9:45
9:45
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
What was described
Built the store experience around hands-on product demos: front half of store for trying computers, back half for classes, workshops, and the Genius Bar
Said nearby on the same subject
“We built the team, imagined stores… 18 months later we opened our first store.”
♫
Said on B2B Go-To-Market Leaders
“We have a color bar party with my friends. It's really popular… How do we do color bar in a way online that makes it feel as fun as it is in a store?”
KS
Kendra Scott
The Jason & Scot Show - E-Commerce And Retail News ·
“It wasn't revenue. It was traffic… if we can get people's hands on computers and they walk out with a great experience.”
♫
Said on B2B Go-To-Market Leaders
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