Frederick Dunn · YouTube Creators Hub · Audience Trust and the Long Game on YouTube with Frederick Dunn
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“Ten bucks a month gets you ad-free versions… we only make enough to do about 60% of our expenses with advertising… the other 40% is covered by club members… If we could get to 5%, we wouldn't need ads.”
“We rolled through them one by one and I either said yes or no… some of my no-go zones obviously are political advertising, gambling advertising, weight loss advertising.”
“Our first ad was called Not MAGA Enough… we only ran the ads on Rumble and Truth Social… Roy ended up losing that race by 11 points.”
“Programmatic advertising… advertisers who just want to reach particular kinds of audience… buying audiences in big buckets of content.”
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