On the Media · How to Live Forever (or Die Trying)
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shows patients sci-fi movies then discusses alternative endings to help them envision a path forward
“Getting a system to curate reviews, to solicit them from your patients, and then to use them in your marketing… helps not just with findability for Google, but for AI citations”
“I have a guide that I give to my clients… an associate onboarding process… checklist of things to discuss… do we have patients? Do patients belong to doctors?”
“We said, let's take the movies we're distributing and put them on VOD where people can make an impulse buy just with their remote control and buy our movies first. Then because we own landmark theaters, then put them in theaters.”
“Your reactions weren't just to any type of movies. It was like you said, to movies that had law related to them. So there is like this Venn diagram of people who were going to law school, people who are interested in law school movies, and then the middle perfect intersection of that.”
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