“We walk into a retailer meeting ... we had metrics from online ... we literally made the whole folder ... highly recommend everyone doing”

Shelf to Scale · The $200 Amazon Test Every CPG Founder Should Run First

Play from 26:15
26:15

Audio streams from the publisher’s own feed. Verbatim does not host or copy it.

What was described

Compiled a folder with online sales metrics, Amazon/Walmart Choice badges, customer reviews, shelf-gap photos, and price point to present to retailer buyers

Said nearby on the same subject

“We had metrics of ... the badges that we got. We were the Amazon's choice. We were Walmart's choice.”
♫
Said on Shelf to Scale
Data play Share this moment
“We see it's highly competitive ... we try to win on Amazon ... we price it for Amazon ... we position consumables for retail”
SM
Simple Modern Matt
Operators ·
How they work Share this moment
“When Home Depot launched Skelly in 2020, it really changed the industry. It was the first time that we really brought giants ... to retail with retail pricing and made them accessible to customers.”
♫
Said on Future Commerce
Why it worked Share this moment
“You’re able to test your price points on D2C, so you can change them and all that. Once you're at retail, that's it.”
♫
Said on Road 2 Retail

Moments like this, every Monday

The strongest new moments on your topics, in the speakers' own words. Free for three topics.

No card. No password. One-click unsubscribe.

Track a competitor?

Pro watches up to 25 names or phrases and emails you the morning after they are said.

See Pro, $29 a month

Verbatim quotes a short extract and links to the episode; the episode belongs to its publisher. Remove a show.