“We had metrics of ... the badges that we got. We were the Amazon's choice. We were Walmart's choice.”
♫
Said on Shelf to Scale
Shelf to Scale · The $200 Amazon Test Every CPG Founder Should Run First
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
Compiled a folder with online sales metrics, Amazon/Walmart Choice badges, customer reviews, shelf-gap photos, and price point to present to retailer buyers
“We had metrics of ... the badges that we got. We were the Amazon's choice. We were Walmart's choice.”
“We see it's highly competitive ... we try to win on Amazon ... we price it for Amazon ... we position consumables for retail”
“When Home Depot launched Skelly in 2020, it really changed the industry. It was the first time that we really brought giants ... to retail with retail pricing and made them accessible to customers.”
“You’re able to test your price points on D2C, so you can change them and all that. Once you're at retail, that's it.”
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