“He asked me… why can I charge $65 on Amazon when all my competition charges $45? … People learn about his product on TikTok Shop… builds brand equity.”
SN
Scott Needham
The CPG Guys ·
“The idea generally that we've taken so far is that it's going to be kind of this cost-per-review model. So you're spending into this retargeting structure.”
Ecommerce Braintrust · Inside Amazon Accelerate & Unboxed: Key Announcements and Industry Takeaways - Episode 444
Play from 4:03
4:03
Audio streams from the publisher’s own feed. Verbatim does not host or copy it.
What was described
launch a new Amazon advertising product that charges brands on a cost-per-review basis
Said nearby on the same subject
“Brand memory… advertisers can share all of their inputs about their brand… it persists, it learns, it keeps improving.”
♫
Said on Marketing Operators
“We rolled through them one by one and I either said yes or no… some of my no-go zones obviously are political advertising, gambling advertising, weight loss advertising.”
CM
Claire Murphy
The Solo Bureau ·
“What if we did like a $69 new patient and advertise that?”
DE
Dr. Paul Etchison
Dental Practice Heroes ·
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