“Brand memory… advertisers can share all of their inputs about their brand… it persists, it learns, it keeps improving.”
♫
Said on Marketing Operators
“I’m called Sly of the Underworld… lawyers weren’t allowed to use their real names because it was seen as advertising.”
John Silvester · Law The Podcast · John Silvester: Sly of the Underworld
Play from 1:08
1:08
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What was described
Adopted a nickname ('Sly of the Underworld') for radio appearances to comply with advertising rules while creating a memorable brand
Said nearby on the same subject
“We rolled through them one by one and I either said yes or no… some of my no-go zones obviously are political advertising, gambling advertising, weight loss advertising.”
CM
Claire Murphy
The Solo Bureau ·
“Programmatic advertising… advertisers who just want to reach particular kinds of audience… buying audiences in big buckets of content.”
♫
Said on Freakonomics Radio
“Ten bucks a month gets you ad-free versions… we only make enough to do about 60% of our expenses with advertising… the other 40% is covered by club members… If we could get to 5%, we wouldn't need ads.”
♫
Said on Intelligent Machines (Audio)
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