The Business Leader Podcast with Sir Richard Harpin · Simon Mellin built Modern Milkman to £50m - then nearly ran out of cash
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Knocked on doors and built brand presence through door-to-door outreach and Facebook marketing, which during COVID converted into a 4-5× sales surge in two weeks
4-5x growth in two weeks
“I was down in Brisbane growing the brand I was at a track cycling meet and just I was knocking on just stock of stores I just literally wrote down like 30 bike shops in Brisbane and just went door to door to door”
“And eventually, that led me to starting a door-to-door sales company. And we grew that to 400 sales reps.”
“We still use traditional channels like door-to-door sales and that’s a very powerful thing for what we do”
“We have a lot of brand fans across the world. That was just an organic outreach of we like what you're doing… retailers look at brands that have presence on our social channels.”
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