“Every client we work with, we ask them to categorize their red zone behaviors because there's a simple principle in adult development. You can't overcome what you can't name or see.”

“When I teach us at Sydney University's MBA program, the students have to go and map the red zone behaviors in their organization. Then they have to answer the question, why are they there?”

“We called DreamWorks. We called Disney. We asked them where they make their mascots. And we decided to really go for it. And so we created, we brought to life for the first time a mascot, Mr. Red Legs with the big mustache, and then Rosie Red, who had never been invented before.”

“After your team has gone through the process once, they should continue to ask prospects and new clients how they conducted their research and to what degree AI shaped their short list.”

“One of my most favorite things for client service is just using Otter transcripts, which we may migrate to zoom, getting so many insights around what clients are asking for sentiment of clients.”