“I used ChatGPT in a temporary chat, so nothing from my own history could skew the answers. And I asked two kinds of questions. First, what do you know about a business, by name, in its town? Second, for every trade and town in the test, who's the best roofer or plumber or electrician in that town?”
What operators said out loud this month: original research from 900+ podcasts
The Verbatim Monthly Study, from Verbatim by The Art of Service, is free original research built from what founders, executives and operators said on 900+ business and technology podcasts in the last 30 days. Every figure below is drawn live from the library and every finding links to the exact second it was said, so you can play it before you quote it. The library updates every day. Verbatim Free sends a Monday brief on 3 topics at USD 0.
Updated
This month in the library, live
Counted from episodes dated 2026-09-29 onwards. Updates every day.
Most active subjects
- How they work 7,711 moments
- Why it worked 4,831 moments
- Hard number 2,255 moments
- Growth tactic 2,185 moments
- Business model 1,799 moments
- Contrarian take 1,684 moments
- Pricing 1,682 moments
- Tool 1,500 moments
Numbers operators said out loud
- Meta ROAS 0.23x → 1.96x; CPA $172.15 → $24.58 (85% drop) “Return on ad spend went from 0.23 to 1.96. The CPA dropped from $172.15 to $24.58. That's an 85% drop in CPA.” Jordan West on The Unofficial TikTok Shop Podcast with Jordan West, 2026-10-24 Listen at 12:01
- $6,000 revenue “That was my very, very first government contract project as a subcontractor. And I only made like 6K off of that.” Eric Coffey on Govcon Giants, 2026-10-22 Listen at 1:58
- reduced referrals by 65% “It tells you… this piece of content isn’t optimized for an agent to read… it reduced your referrals by 65%.” Devin Kunysz on The CPG Guys, 2026-10-21 Listen at 27:53
- 2-3,000 opt-ins, $30-40k revenue from 30-40 new members “I made sure to get it in there when most people were still listening… ended up getting two or three thousand people opt into that lead magnet over the course of like the first week” Corey Ganim on 7-Figure Leap with Dustin Riechmann, 2026-10-20 Listen at 32:17
- most you'll pay like a tenner for a three-hour module; courses elsewhere cost €2 “It's all free of charge... most you'll pay like a tenner for a three hour module here, whereas corporate courses cost thousands.” Quiva Delaney on Digital & AI Decoded, 2026-10-20 Listen at 16:35
- 60 min total; 5 min framing; 40 min discovery; 5 min pitch “I spend 40 minutes in discovery, 3-5 minutes sharing high level, then make an assertive assumption to set the next meeting.” Chris Smith on Financial Advisor Success, 2026-10-20 Listen at 55:13
- 20-30 minutes “I gave Claude a raw file… and said, make it sound like that… it built an audio engine in like, what, 20 to 30 minutes.” Stephen Robles on The Vergecast, 2026-10-20 Listen at 8:33
- 15% cash-on-cash target, exported MLS data for “thousands” of properties “I found ways to export the entire MLS into an Excel spreadsheet, use Excel to calculate cash on cash return for thousands of properties simultaneously.” Lucas Teague on BiggerPockets Real Estate Podcast, 2026-10-19 Listen at 18:23
Why a study built from the second, not the summary
- Every report summarises someone else's summary
- AI engines cite primary sources, and a quote at the second is one
- You need numbers you can quote with a link behind them
- The counter-view is in the library too, so the study shows it
Framework
The Moment Census
It counts what operators said first-hand, keeps only the moments with an action, result, price, tool or claim, and totals them so a finding is a count you can check.
How is the study built?
Verbatim tracks 900+ business and technology podcasts and publishes short, attributed quotes from founders, executives and operators. The library updates every day, and each quote keeps who said it, the show, the episode, the date, the second it was said, and any numbers the speaker gave.
The study is that library read over the last 30 days. The figures above are not typed in by hand: the page pulls them from the library at the time you load it, which is why they change as new moments land. A finding counts moments, not opinions about moments. Where a claim is contested, Verbatim's Another view shows a quote from someone who said the opposite or something different, so the study carries its own counter-voice.
The quoting rules, including how speakers are attributed and how a show asks to be removed, are on How we quote.
How do I cite the study?
Cite the moment, not the page. Each finding and each number above carries a listen link of the form https://verbatim.theartofservice.com/listen/<id> that plays the quote from the second it was said. Link to that, and name the speaker and show as the library shows them.
A short form that works in a deck, a memo or an article:
- The claim in your own words.
- The quote, kept short.
- The role of the person who said it and the show.
- The listen link.
Quotes are short on purpose; the full episode belongs to its publisher, so link to the second rather than reproducing more. If you want the findings read against your own offers, Verbatim Advisory does that as a private written brief; there is a full, unedited sample at /advisory/sample.
Frequently asked questions
How is the study built?
The Verbatim Monthly Study is read straight from the Verbatim library: short, attributed quotes from founders, executives and operators on 900+ business and technology podcasts, updated every day. The page counts the moments, shows and topics of the last 30 days and lists the numbers operators said, each linked to the second it was said. Nothing is typed in by hand.
Can I cite it?
Yes. Cite the individual moment: name the speaker and show as Verbatim shows them, keep the quote short, and link to the listen page, which plays the quote from that second. The full episode belongs to its publisher, so link rather than reproduce. Verbatim's quoting rules are set out on the How we quote page.
How often is it published?
The Verbatim Monthly Study is always current: the figures on this page are pulled from the library when you load it and cover the last 30 days, and the library updates every day. There is no fixed publication date to wait for. Verbatim Free sends a Monday brief on 3 topics if you want the week's moments by email.
Which podcasts are included?
Verbatim tracks 900+ business and technology podcasts and publishes quotes from founders, executives and operators who speak on them. The most active shows of the last 30 days are listed above with links. Any show can ask to be removed at /takedown, and the full episode always belongs to its publisher.
Can I get it for my market?
Yes, in two ways. Verbatim Pro lets you set up to 50 topics in your own words and search the last 30 days yourself, at USD 29 a month. Verbatim Advisory is a private written brief about one business, built from what operators said, read by a person before it is sent: one brief USD 497, or USD 297 a month.
Get the week's moments on Monday
Verbatim Free sends a Monday brief on 3 topics of your choice, with every quote playable at the second. USD 0.
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