“Verbatim

Is your home service marketing working? Hear what other owners say.

The Trade Owner Brief from Verbatim, a product of The Art of Service, is a USD 497 one-off brief for local trade and home service owners. The Trade Owner Brief collects what other owners said on podcasts in the last 30 days about leads, close rates, ads, websites and pricing, each quote playing from the second it was said. Owners use the Trade Owner Brief before signing or renewing a marketing contract. Start with the free sample below.

See the free trade sample first Order the Trade Owner Brief, $497

Updated

This month's sample from local trade operators

Pulled live from the library: first-hand moments from the last 30 days, one per show. Each plays from the exact second.

Sounds like your marketing?

a remodelling owner said paid search plus a refreshed website keep the phone ringing
“I do have Google paid ads. So I am at the top and I recently redid our website for SEO things and stuff like that.”
♫
Said on Booked Out: A Podcast for Home Service Business Owners by Sure Shot Systems with Ben Desjardins
Growth tactic 15 to 25 leads a month, 40% close rate Share this moment

Framework

The Lead Leak Meter

It shows marketing as one pipe with three meters, and marks the three places where money and leads most often leak away.

The Lead Leak MeterIt shows marketing as one pipe with three meters, and marks the three places where money and leads most often leak away. Spend: what goes into ads, sites and agencies. Leads: calls and forms that actually arrive. Booked jobs: the work that pays. Ads: clicks that never call. Website: visits that never fill the form. Follow-up: leads nobody called back.Spend: what goes into ads, sites and agenciesSpendLeads: calls and forms that actually arriveLeadsBooked jobs: the work that paysBooked jobsAds: clicks that never callAdsclicks that nevercallWebsite: visits that never fill the formWebsitevisits that neverfill the formFollow-up: leads nobody called backFollow-upleads nobodycalled backThe Lead Leak MeterIt shows marketing as one pipe with three meters, and marks the three places where money and leads most often leak away. Spend: what goes into ads, sites and agencies. Leads: calls and forms that actually arrive. Booked jobs: the work that pays. Ads: clicks that never call. Website: visits that never fill the form. Follow-up: leads nobody called back.Spend: what goes into ads, sites and agenciesSpendwhat goes into ads, sites andagenciesLeads: calls and forms that actually arriveLeadscalls and forms that actuallyarriveBooked jobs: the work that paysBooked jobsthe work that paysAds: clicks that never callAdsclicks that never callWebsite: visits that never fill the formWebsitevisits that never fill the formFollow-up: leads nobody called backFollow-upleads nobody called back
Money goes in at Spend, comes out as Leads, then as Booked jobs; the amber points are where owners say it leaks.

What should you ask before you renew a marketing contract?

  1. How many leads, not clicks? Ask for calls and forms by month.
  2. How many became jobs? A lead count without booked jobs hides the leak.
  3. Where did the jobs come from? Paid search, the website, repeat customers or referrals.
  4. What do other owners get? Hear what owners in your trade said about their own numbers.
  5. What happens if it stops working? Notice period, who owns the ad account and the site.

The Lead Leak Meter puts those questions on one pipe: spend, leads and booked jobs, with the leaks in between.

What is in the free sample, and what does the brief add?

The free sample shows five live moments from local trade operators in the last 30 days, each playable at the second. The Trade Owner Brief, USD 497, is the full Verbatim One brief for one trade and one service area: what owners said about leads, ads, websites, follow-up and pricing, matched to your business, with a short list of moves, delivered within two business days. Verbatim is not a marketing agency and never promises leads; it gives you what other owners said, so you can judge your own numbers.

Frequently asked questions

How do I know if my marketing agency is working?

Compare leads and booked jobs, not clicks, against what other owners in your trade report. The Verbatim Trade Owner Brief, USD 497, gathers what owners said on podcasts in the last 30 days about leads, close rates, ads and websites, each quote playing from the second, so you can judge your own report.

How many leads a month should a home service business get?

It varies by trade, area and spend, so a single benchmark misleads. The Verbatim Trade Owner Brief, USD 497, shows the numbers owners in your trade said out loud, with who said them and the second, so you compare against real businesses rather than an agency's average.

Should I pay for Google ads or a new website?

Owners talk about both on podcasts, often together. The Verbatim Trade Owner Brief, USD 497, collects what owners said about each in the last 30 days, with the results they gave, so you can see which one other owners in your trade credit before you spend.

What is in the free trade sample?

Five live, first-hand moments from local trade and home service operators in the last 30 days, one per show, each playing from the exact second. It refreshes daily and costs nothing. The Verbatim Trade Owner Brief, USD 497, is the paid next step for your trade and area.

What does the USD 497 Trade Owner Brief add?

A full private brief for one trade and one service area: what owners said about leads, ads, websites, follow-up and pricing, matched to your business, with a short list of moves. The Verbatim Trade Owner Brief is read by a person before it is sent, and every quote links to the second.

How fast is it delivered?

Within two business days of ordering, as a private link you can print or save as a PDF. The Verbatim Trade Owner Brief costs USD 497, paid once. If a quote link is broken or an attribution is wrong, you get a refund.

Judge your numbers against other owners

Free sample first. The Trade Owner Brief is USD 497, within two business days.

Order the Trade Owner Brief

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