“The women contacting the brands being like, actually, I do want to like charge $800 for this when perhaps previously they thought they could charge 50.”
MI
Minnie Isaac
Startup 360 ·
What should I charge? See what founders actually charge, in their own words
The Founders' Evidence Room from Verbatim, a product of The Art of Service founded by Gerard Blokdyk, is a monthly founder cohort built on shared evidence. Its first theme is pricing: moments where operators said their prices, rates and deal sizes out loud on 900+ business podcasts, each linked to the second, so founders price from evidence instead of guesses. Founding seats are on a waitlist; the price goes to people on it first. A live sample of this month's pricing moments is below.
Updated
Prices said out loud this month
Pulled live from the library: first-hand moments from the last 30 days where an operator named a price, one per show. Each plays from the exact second.
- “I pay our hourly employees about $20 to $30 an hour… it was a three-hour job… I’m going to charge double that… it came out to about $140 a night” Haley Gallagher on The Side Hustle Show, 2026-10-19 Listen at 6:39
- “Each pie cost me about $5 to $6... 65% margin... we are happy to come in below that $20 price point” Mikey Deegan on Unit Economics, 2026-10-07 Listen at 27:36
- “The women contacting the brands being like, actually, I do want to like charge $800 for this when perhaps previously they thought they could charge 50.” Minnie Isaac on Startup 360, 2026-10-30 Listen at 20:42
- “If you sign up before November the 8th, you get the early bird price, which is $300 off. So it's only $9.97 if you join before November the 8th” Christy Johnson on The Dream Biz® Podcast | Anti-Hustle Business Strategies for Creative Entrepreneurs, 2026-10-29 Listen at 33:45
- “I’m sure that there are plans like GoodRx. I know on the drug website, they have a savings card … you can pay as little for five a month … the cash price … $1,200 to $1,600 for 28 tablets” Dr. Nadia Archambault on Pharmacy Podcast Network, 2026-10-21 Listen at 18:45
Sounds familiar?
- You quote a number because it sounds like a lot.
- Pricing isn't public knowledge in your niche.
- You only learn the going rate from a friend.
- You under-quote and find out later.
Framework
The Price-Said-Aloud Board
It lines up your quote against what peers said they charge and what buyers said they paid, each marker tied to a moment you can play.
What are the signs you are underpricing?
- Buyers say yes before you finish the sentence.
- You have never lost a deal on price.
- You picked the number by feel, not by a comparison.
- Peers in your niche will not say what they charge.
- Your best clients are also your cheapest.
A founder said on a podcast that the people in her community moved from quoting $50 to $800 once prices were shared, because pricing "isn't public knowledge". The room does the sharing from podcast evidence, linked to the second.
What happens in the Pricing Month?
Before the session, members get the month's pricing moments: what operators said they charge, what buyers said they paid, and who said the opposite. In the session, each member brings one price they are setting. The room tests it against the evidence, and every member leaves with a number and the quotes behind it.
Frequently asked questions
How do I know what to charge?
Compare your price with what peers and buyers said out loud, not with a guess. The Verbatim Founders' Evidence Room gathers moments where operators named their prices, rates and deal sizes on 900+ podcasts, each linked to the second, and a monthly session where founders test their own price against them.
Where can I find real pricing from other founders?
Founders say their prices on podcasts more often than in public posts. Verbatim keeps those moments, with the speaker, show, date and a link to the second. This page shows a live sample from the last 30 days, and the Founders' Evidence Room works through a full month of them.
How do I stop underpricing?
Get a comparison you trust before the next quote: what peers charge and what buyers paid, in their own words. The Verbatim Founders' Evidence Room gives you both, linked to the second, and a room of founders testing the same question in the same month.
What is the Founders' Evidence Room?
A monthly founder cohort from Verbatim, built on shared evidence from 900+ business podcasts. Each month the room works through one theme, starting with pricing, from moments where operators said their numbers out loud. Gerard Blokdyk, founder of The Art of Service, runs it.
How much does a founding seat cost?
The price and batch size go to people on the Founders' Evidence Room waitlist before they appear on the site, and nothing is charged until you confirm. Join with one line on what you are pricing, and that answer shapes the first session.
How is this different from a mastermind?
A mastermind trades opinions. The Verbatim Founders' Evidence Room starts from evidence: what operators said out loud on podcasts, each quote playable at the second. Members bring their own number, and the room tests it against what was said, not against who talks loudest.
Price from what was said
Join the waitlist. The founding price comes to you first.
Join the waitlist