“Verbatim

Pricing and packaging: what operators said this week

Pricing moves operators made and what happened next. The 12 strongest moments from named speakers, word for word, each playable from the second it was said. Updated .

“We were looking at that and we were like, I can pay that much and save this much of his time. And we try to price his time and try to price my time on all the things we do”
TB
Tice Brown
Money Stuff: The Podcast ·
Automation Share this moment
Another view · “I don't think time and materials will last. It will be things like subscription and project… subscription will work for services needed indefinitely.” Taylor Hirsom on Secure & Simple - Podcast for Consultants and CISOs on Cybersecurity Governance and Compliance · Listen
“And then we also have a monthly subscription. So similar to some of the other wearable models like Aura and Whoop where you have hardware plus software. And what's the software subscription price? Between $19 and $29. But right now everyone's pre-ordered at $29 a month.”
JW
Jack Walters
The Pitch ·
Pricing $359 hardware pre-order; $19-$29 monthly subscription; $29 current pri… Share this moment
Another view · “He asked me… why can I charge $65 on Amazon when all my competition charges $45? … People learn about his product on TikTok Shop… builds brand equity.” Scott Needham on The CPG Guys · Listen
“Bought in February and sold in October and made seven times the price”
TB
Tice Brown
Money Stuff: The Podcast ·
How they work seven-figure piece; bought Feb, sold Oct; 6-7× price Share this moment
Another view · “Are we at the same price? In certain deals, you can get in cheaper than what management bought. That's a Warren Buffett type of thing to do.” Marin Katusa on Rich Dad Radio Show: In-Your-Face Advice on Investing, Personal Finance, & Starting a Business · Listen
“‘We identified maybe like 35% that were losing money… go raise their prices, like double it’”
LS
Leslie Silverman
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies ·
Pricing 35% losing money, double price increase suggested Share this moment
Another view · “A culture that doesn't have clients leaving and doesn't have people leaving is really, I think a root of the tree that is best of the best” Sean Taylor on The INSIDE Public Accounting Podcast · Listen
“We spend way more on ads. And the number two was replace many cheap courses and products with one much higher priced annual offer.”
MJ
Min Jenkinson
The Game with Alex Hormozi ·
Pricing projected next 12-month revenue $1.76 million (up from $800-$900k) Share this moment
Another view · “Cheap leads really masked a lot of the deficiencies… you could spend $2,000-$3,000 a month, get $50 appointments, and you would close maybe one in four… that masked, you didn’t have anything with speed to lead, appointment setting, follow up…” Mauricio Cardenal on AI & Marketing for Home Service Pros · Listen
“They had what was called upper class and this is first class treatment at a business class price … chauffeur driven to the airport … better food … friendly cabin crew”
RB
Richard Branson
Great Business Stories ·
Pricing Share this moment
“We are very heavily subsidizing the $299 ones. Can't hold the conference at that price. $399 ones are where we normally go to, which is kind of the break-even”
JB
James Blatch
The Self Publishing Show ·
Pricing $299 tickets, $399 tickets, 66 tickets sold out of 200 Share this moment
“The cost is, what, 20 bucks on Amazon, price of a movie ticket, if that, and popcorn. And that's just kind of how I got a pretty good wide variety of books.”
SG
Stony Grunow
Grow A Small Business Podcast ·
Pricing $20 Share this moment
“I’m sure that there are plans like GoodRx. I know on the drug website, they have a savings card … you can pay as little for five a month … the cash price … $1,200 to $1,600 for 28 tablets”
DA
Dr. Nadia Archambault
Pharmacy Podcast Network ·
Pricing $5 per month; $1,200-$1,600 for a month’s supply of 150 mg tablets Share this moment
“We like step premiums because it gives us flexibility… there’s no point locking in a level premium for $3 million of life cover”
SW
Stuart Weems
Investopoly ·
Pricing Share this moment
“A free one year premium membership to blue collar closer. Now what that is 2,500 bunks or something.”
BB
Brian Burton
Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast ·
Pricing $2,500 value Share this moment
“We organized the inventory, sold it to our employees, sold it to our customers at a discount. We raised quite a bit of cash that way.”
RA
Rich Ashton
Your Business Growth Podcast ·
How they work Share this moment

Why read what was said, rather than a summary?

Summaries smooth out the specifics: the number, the caveat, the thing that went wrong. A short quote with the moment attached keeps them, and lets you hear the tone. Quotes are short extracts linked to the publisher’s episode. How we quote.