Data and analytics: what operators said this week

How teams are using data to make decisions, in their words. The 12 strongest moments from named speakers, word for word, each playable from the second it was said. Updated .

“Celtic knot, as I like to describe it, with data enrichment, discovery, and checkout... define success metrics within those three strands, conversion rate, optimization... skyrocket”
DL
Darren Lynch
The Watson Weekly: eCommerce Strategy & News ·
Why it worked Share this moment
Another view · “If you plead your case with 20 different alternatives … that’s going to define the scope of the discovery as well. If your case is clearly focused on your strong case at the outset, then hopefully it’ll avoid overly expansive discovery.” Justice Michael Wigney on On Just Terms · Listen
“Running my calls through the sales call analyzer, which has been great because it gives me insights into the buyer. It gives me insights into my skill set. It also kind of preps the next call.”
SC
Scott Cronk
Business Broker Growth Show ·
Another view · “Jack said you have to fire yourself as the head of sales or fire yourself as a CEO. That was a wake-up call.” Andy Klump on Built to Sell Radio · Listen
“One of my most favorite things for client service is just using Otter transcripts, which we may migrate to zoom, getting so many insights around what clients are asking for sentiment of clients.”
RH
Ross Hudgens
The SEO Podcast: Page 2 Podcast ·
Another view · “They've been trained to get a good score… we haven't trained them to be good or ethical… cheating is incentivized” Jeffrey Ladish on The Diary Of A CEO with Steven Bartlett · Listen
“Everyone on my team is really like a utility player where they can look at analytics or they can launch a canvas”
KM
Kyla Malone
The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX ·
How they work Share this moment
Another view · “… foot speed is not really a limiting factor in the utility that robots can provide… we’re very much focused on doing robots, help people and do useful things in the physical world.” Kirthana Gopalakrishnan on "The Cognitive Revolution" · Listen
“The likelihood of getting measurable impact is five times less for the employee that has a lot of AI tools, but very weak strategic guidance”
VB
Vincien Borchene
The So What from BCG ·
Hard number 5× less likelihood Share this moment
Another view · “I would say I would rather have it than not… I think that you should have an llms.txt file… it’s only going to be 5% of what actually matters versus the other 95% of mastering the on-page fundamentals.” Ryan Dozer on Found in AI: AI Search Visibility, SEO, & GEO · Listen
“Number one is what does success look like…Number two: who owns it…Number three: how do you measure it?”
CM
Chrissy Myers
Level Up Claims ·
Why it worked Share this moment
“We do have data in the construction industry. 95% of that data is not utilized”
FK
Fikret Kalay
Digital Builder ·
Hard number 95% of data not utilized Share this moment
“They aren't as hung up on defining success as how much checkout they have in their commerce system... define success metrics within those three strands”
DL
Darren Lynch
The Watson Weekly: eCommerce Strategy & News ·
Contrarian take Share this moment
“One of the findings of the study that I did for two years around farm data was the need for some type of farmer-owned data cooperative where the farmers controlled the data first and then controlled who had access to it and had the ability to monetize it.”
SB
Sherry Bunting
AgCulture Podcast ·
Data play Share this moment
“Mature orgs report may be strong, positive ROI on AI at 2% higher than the ones that are not mature in data.”
NN
Neda Nia
The CPG Guys ·
Hard number 2% higher ROI Share this moment
“You need to go into settings in chat GPT and there's a little section called data controls. And then you need to turn off the beautifully named improve the models for everyone.”
DG
Daniel Gara
The Money Puzzle ·
“We create this platform that we call the Data Hive… you connect that information to the beam model… you can just start to search in a much more advanced manner”
FK
Fikret Kalay
Digital Builder ·
Why it worked Share this moment

Why read what was said, rather than a summary?

Summaries smooth out the specifics: the number, the caveat, the thing that went wrong. A short quote with the moment attached keeps them, and lets you hear the tone. Quotes are short extracts linked to the publisher’s episode. How we quote.